Region 4 Winners and Losers

    Transformers was released on DVD in Region 1 in October 2007. In terms of content, our two versions are the same. The two-disc DVD is also offered locally with various packaging, including one that "transforms".

    In a coup for the HD-DVD camp, Transformers has also been released exclusively in high definition on HD-DVD, and sold a record 190,000 units in its first week of release - a record for any high definition disc! Furthermore, Dreamworks and Paramount studios claim that over 20% of purchasers have connected to the web-enabled extras available on the HD-DVD in the first week alone. However, perhaps the now HD-DVD exclusive Dreamworks and Paramount studios should consider how many more high definition sales they would have enjoyed if the title was released on Blu-ray as well? For example, previously, Dreamworks and Paramount studios' two top selling High Definition titles were Disturbia and Shooter, which were released on both formats. Sales figures showed that Blu-ray discs accounted for about 60% of Shooter sales, and almost 70% of Disturbia sales. Bay originally announced that if Transformers were not released on Blu-ray, that there would be no sequel. He later toned down his comments, and as for the format war, added: "It's short-sighted and it has delayed consumers' moving to HD."