Ali G-Ali G, Innit (1999)

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Released 30-Jul-2002

Cover Art

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Details At A Glance

General Extras
Category Comedy Menu Animation & Audio
Rating Rated MA
Year Of Production 1999
Running Time 89:25
RSDL / Flipper No/No Cast & Crew
Start Up Subtitle Select Then Menu
Region Coding 2,4 Directed By James Bobin
Steve Smith

Universal Pictures Home Video
Starring Sacha Baron Cohen
Case ?
RPI $36.95 Music None Given

Video Audio
Pan & Scan/Full Frame None English Dolby Digital 2.0 (192Kb/s)
Widescreen Aspect Ratio Varies
16x9 Enhancement No
Video Format 576i (PAL)
Original Aspect Ratio Varies Miscellaneous
Jacket Pictures No
Subtitles Dutch
Smoking No
Annoying Product Placement No
Action In or After Credits Yes

NOTE: The Profanity Filter is ON. Turn it off here.

Plot Synopsis

Ali G is very much the man of the moment. His film In da House is doing surprisingly well in a country which has seen nothing of his work except for a single series shown twice on the ABC late at night. Despite this, Ali G seems quite well known and appreciated by many Australians who like his style of humour. What is his style?

Ali G is a street-savvy gangsta rapper from the hoods of Berkshire. He speaks in his own gangsta-style dialect and dresses in the very latest of up-market 'tracksuits' heavily accessorized with gold and sports a pair of street-smart yellow sunglasses popular with 'da brothers'. Of course, anyone familiar with England will know that Berkshire or Staines is not in fact a dangerous hood or breeding ground for gangster warfare and violence.

Many have criticized Ali G's humour for being focused on the area between the waist and the knee. This is to a large extent true. However, Ali G's humour is much more than that. He likes interviewing important and influential people in society as someone representing 'youth' and more particularly - youth seeking 'answers'. The people he interviews or is involved in a group discussion with think he is serious in his dialogue with them. They accept his outlandish garb and statements thinking he is merely representative of his audience and their own unfamiliarity with his hip audience and their ways should not affect the message they themselves are trying to present. Of course, Ali is just having fun with them. Much of his humour arises from seeing respected people, experts in their field, astonished by the crazy inappropriate ideas and arguments that Ali is baiting them with.

Innit was his first DVD and video release. It includes an into and closing comments recorded in a studio for the release. These bookend the string of interviews from his segments on Channel 4's 11 o'clock show from 1999. The interviews are often begun with a brief introduction of the topic or interviewee. Ali finds himself talking to retired judges and returned servicemen, art experts, fashion designers, England's chief censor, a representative from the IRA and many more people. His interview with a former minister of Education had me in stitches as the interviewee had no idea that Ali was talking about very different things from what he thought they were discussing. There are some very funny moments and quite a few of the laughs are not from lines about marijuana, or muff. Sit back and settle yourself in for some real Berkshire-style entertainment. Respect.

Don't wish to see plot synopses in the future? Change your configuration.

Transfer Quality


This DVD's picture is constructed from video footage captured in a variety of places and most material is presented in aspect ratios of 1.78:1 and 1.85:1, although a couple of interviews are in 2.35:1. All are not 16x9 enhanced.

The picture is of moderate sharpness. The blacks were not deeply black, although there was little dark material in evidence as this is a bright disc with the vast majority of scenes being well lit.

This is reasonably colourful DVD. Ali's strong yellow clothing comes through very nicely. Most of the interviews are indoors, and although there was nothing exciting about the use of colour there were at least no problems in this part of the transfer.

MPEG artefacts were not a problem for this transfer.

This is a single layered disc so there is no layer change.

Video Ratings Summary
Shadow Detail
Film-To-Video Artefacts
Film Artefacts


The audio is basic stereo with little channel separation. There were no drop-outs. Audio sync was not a problem. The audio merely serves its purpose in letting let you hear the humour.

There is no surround activity apart from a bit of laughter during some of the clips and the subwoofer went on vacation for the duration.

Audio Ratings Summary
Audio Sync
Surround Channel Use


There are no extras included on this disc. All of the 1.33:1 aspect ratio menus were animated and scored.

R4 vs R1

NOTE: To view non-R4 releases, your equipment needs to be multi-zone compatible and usually also NTSC compatible.

This disc is also available in R2. As far as I am aware, they are identical.


There are some very funny moments on this compilation of interviews. Big em' up for Ali G!

Ratings (out of 5)


© Gavin Womersley (read my bio)
Saturday, August 24, 2002
Review Equipment
DVDToshiba 2109, using Component output
DisplayToshiba 117cm widescreen rear projection TV. Calibrated with AVIA Guide To Home Theatre. This display device is 16x9 capable.
Audio DecoderRotel RSP-985 THX Ultra certified surround pre-amp.
AmplificationParasound HCA-2003 3x300w THX certified power amp, NAD 208THX 2x300w power amp.
SpeakersVelodyne HGS-18 1250w 18 servo-driven subwoofer, Celestion A3 front speakers, A2 rear speaker (full range) and A4c center channel speaker.

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